Cannes Lions
NOTABLE, Montevideo / PUMA / 2014
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Every soccer fan remembers the MARACANAÇO, when tiny Uruguay beat Brazil at the final of the 1950 world cup in Rio de Janeiro. Uruguay silenced the 200.000 spectators at Maracaná Stadium.
64 years later Brazil will have a new chance to win at home. But when Uruguay qualified for the the World Cup, the fear of history repeating itself invaded the Brazilian hearts, represented here in a new way!
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