Cannes Lions

THE GHOST OF 1950 IS ALREADY IN BRAZIL

NOTABLE, Montevideo / PUMA / 2014

Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Every soccer fan remembers the MARACANAÇO, when tiny Uruguay beat Brazil at the final of the 1950 world cup in Rio de Janeiro. Uruguay silenced the 200.000 spectators at Maracaná Stadium.

64 years later Brazil will have a new chance to win at home. But when Uruguay qualified for the the World Cup, the fear of history repeating itself invaded the Brazilian hearts, represented here in a new way!

Similar Campaigns

12 items

Stan Smith, Forever

WUNDERMAN THOMPSON, Cairo

Stan Smith, Forever

2022, ADIDAS

(opens in a new tab)