Cannes Lions
BUZZMAN, Paris / MTV / 2013
Awards:
Overview
Entries
Credits
Description
«What if you could be anybody you want? Even a dog…»
Challenge:
How do we work on MTV mobile brand awareness without a special offer to highlight?
Solution:
Use MTV’s music expertise to create never seen before brand content.
Creation:
The first interactive music video you can experience through the eyes of 50 different characters. An unlimited experience mixing mobile content, gaming and media platform (5 TVCs are hidden in the experience).
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