Cannes Lions
IRIS WORLDWIDE, Singapore / DIAGEO / 2014
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Join The Pact is Johnnie Walker's don't drink and drive global initiative. The pact is a global movement that asks people to stay in control and sign up to the cause using the #imNOTdriving hashtag. Johnnie Walker sponsor the McLaren Mercedes F1 racing team and Mika Hakkinen is the Join The Pact ambassador. The Glass Car film is the latest flaship piece of content to promote the movement. It acts as a reminder of the fragility of human life as it asks people to make the commitment to never drink and drive.
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