We incorporated frost with shine in the ad with the goal of generating more impact with this texture and add the glamour that we needed to carry Poett closer to the consumer.

In elements of OOH, the shine was product from the led lights that we incorporated. These lights give the glamorous effect that we were trying to find in the elements.

The brand achieved a market participation of 47%.

And the fragrance 'Just for you', was positioned between the 5 most sold in the category.