Folkoperan mostly uses outdoor and wild postings, so we needed a strong yet simple visual. Something that would really catch people’s attention. We also wanted to capture the mystery of the eel, and its unique combination of beautiful and creepy. This expression also fitted Folkoperan, who are known for being provocative and a bit rebellious.

One of the biggest challenges was that the eel is an endangered species, so photography wasn’t an option. Instead, we used 3D to bring the eel to life. It took a lot of effort to craft it into this beautiful/disgusting and realistic creature. Since the idea is so visual we didn’t want a lot of other elements interfering with the image. So we kept the typo clean, modern and simple.