Fiji is either little known or not known at all to Singaporean holidaymakers. With limited direct 8-hour flights from Singapore to Fiji, it is neither a quick weekend island getaway or a bargain vacation. Our objective numero one was to introduce Fiji to Singaporeans through their local foodie and social media influencers and showcase Fijian experience as more than just an idyllic island getaway.

Objective two was to create a series of digital content that reveals Fiji to its target audience beyond the campaign period. To do this, we avoided the classic influencer travelogue format where stories got lost in social news feeds.

3 Social media influencers, 41 static and video posts, 142 Instagram Stories

They were involved throughout the entire campaign, from sharing Instagram Stories sneak peeks during on-site production, campaign launch countdown, giveaway activation, winner announcement, and sharing their own version of Fiji vlogs.

1 Campaign Microsite

www.greatfijichallenge.com microsite was built in 3 phase: (a) teaser, introducing influencers and house sneak peek video trailers; (b) campaign launch, hosting all the webisodes, activating happiness meter and adding video mechanics; (c) post campaign phase, where we share the aspects of Fiji beyond the challenge through video mini-bites, custom itinerary, and Instagram hotspot.

14x Branded Campaign Videos

2 Trailers, 2 Sneaks Peek, 6 Webisodes, and 4 Mini Bite videos that highlight a specific aspect of Fiji.

338 Owned Photography Assets of Fiji beyond the breathtaking beaches

5 Geolocated Facebook Photo Filters

3 Branded custom itineraries for solo travelers, couple and family