Cannes Lions
BMF, Sydney / ALDI / 2021
Overview
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ALDI is funny and a little foreign, so people thought ALDl's fresh fruit, meat and veg came from funny, foreign places too. Just like the other supermarkets, ALDl's fresh produce is Australian. It's just the price that's different. In this spot, ALDl's fresh fruit, veg, and meat, are reimagined as migrating animals.
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