We came up the idea that every person will be tempted to get our products no matter if they had a garden or not, thanks to their quality and great discounts. For that, we created a different twist to communicate the campaign. We were talking about garden renovation, so we chose the best place to promote the idea, a place full of grass: Legia’s stadium soccer field. This place fits perfectly with the concept: we’ve seen another streakers in advertising world, but never so precise with the idea itself.

In order to support our spots released on TV, we sent a man with an OBI grass trimmer out on the pitch on August 23th, moments before the kick off Legia Warsaw vs Korona Kielce.

He started to cut the soccer field grass and when the security guards followed him, fans from Legia Warsaw even reacted and they started to sing a song: “leave the fan alone!”

The whole action was shared by the fans from the stadium and all the sport medias attending to the game. We unveiled the surprise week later, while internet was burning with comments, views and some reviews in digital newspapers.

The campaign had more than 136.000 views on Facebook, more than 70.000 total views on Youtube and 41.200 views on OBI official Youtube channel, registering a total amount of 58.000 views on digital websites as cda.pl and many others.