Cannes Lions

The Greatest

RADICAL MEDIA, New York / SIA/RCA / 2017

Awards:

1 Silver Cannes Lions
Film
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Description

The piece begins with a young girl, dancer Maddie Ziegler, freeing 48 other young people from a cage while she smears her face in rainbow paint. The dynamic movement accompanied with the song lyrics constructs themes of freedom and overcoming adversity through togetherness. We follow the dancers through a run-down home as they performance in celebration of their newly found freedom. The video ends during a final synchronized dance in which Ziegler and the 48 other dancers fall to the ground as the wall behind them is littered with bullets.