Cannes Lions

The Harmony of Working

DUOTONE AUDIO GROUP, New York / JOHN DEERE / 2023

Film

Overview

Entries

Credits

Overview

Background

We knew right away that the concept for “The Harmony of Working” would require extra attention. The brief was to make the everyday sounds of machinery and teamwork come together harmoniously to show that when everything is running smoothly, it creates something beautiful.

Execution

We worked closely with the agency, production company, and John Deere to head down to the Georgia plant. There we spent 2 days recording the sounds of machinery, tools, and tractors. We brought all of this back with us, and worked on creating the soundtrack you hear on the film. After the film was shot, we worked closely with editorial to rework the track and get everything aligned just right.

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