It's 2020 and a pandemic is sweeping the globe, sending millions of people into lockdown. We are becoming more aware than ever of the importance of health. Since the right nutrition is the basis for a healthy lifestyle, we want to work with our client Lidl to convince people out there that fresh fruit and vegetables belong in every shopping cart. And we want to do this in the simplest and most entertaining way possible.

Lidl wants to make healthy eating not only cheap, but also easy. For this purpose, we used the popular AR filter technology and developed it further. This resulted in an innovative web app that can find out the individual vitamin requirement through a simple face scan. Simple, entertaining, and attention-grabbing.

Our client Lidl has been named Germany's number 1 fresh food discounter for yet another year. In a digital- and mobile-first idea, we were therefore to thematize the fresh and diverse fruit and vegetable assortment. Overall, we wanted to address all people who shop at Lidl. Above all, however, we were to reach a younger, digital, and smartphone-savvy target group that eats consciously and healthily. After all, Lidl not only makes healthy eating affordable, but also simple and easily accessible. At the same time, Lidl was to be positioned as a pioneer in the direction of technology and ultra-personalized communication.

We all want to live healthier, especially in pandemic times. But how do we know what's good for us? For us personally?

That's why we developed an innovative web app that uses a simple face scan to find out the individual need for healthy fruits and vegetables.

Using AR, the AI recognizes age, gender, and location, compares these characteristics with scientific databases from 30 European countries and determines the required vitamin needs. Based on the three most important vitamins, the appropriate fruit and vegetables from the Lidl range are recommended.

Three fresh products as a clear purchase recommendation for your own personal vitamin mix. Everything on your smartphone, all in seconds. No download, no installation, and no excuses to finally live healthier.

The web app ran from 02.01.2021 to 31.12.2021 in 7 European markets: Germany, Denmark, Spain, Bulgaria, Hungary, Serbia, and Slovakia. Traffic to the web app was generated through 88 social media assets on Instagram and Facebook, accompanied by on-site banners and YouTube bumper ads. To gain even more exposure, an AR filter/game was launched on Instagram. This resulted in 7 million impressions on Facebook and Instagram, more than 100,000 users and an average session duration of 69 seconds.