Cannes Lions

THE HEAT SHIELD LABEL

MADE, Mexico City / HEINEKEN / 2017

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Overview

Entries

Credits

OVERVIEW

Description

We created a full label that covered most of the bottle but that was not enough. Using mylar (Nasa Technology) we manage to keep the beer cooler for more time.

But it was the printing of aluminum and cooper creating small an electromagnetic field that prevented condensation on the label keeping it from loosing degrees of cold quicker, that achieved the results we were looking for.

Execution

The combination of Mylar and our patented pattern of cooper and aluminum keeps condensation from happening. That helps to keep the liquid cooler up to twice as long in most situations.

Outcome

Cerveza Indio has a long history of cool labels designs, but know we have a cooler one. And next summer new designs with the same technology will arrive.

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