Cannes Lions
SIREN, London / OXFAM / 2018
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Companies dodge approx. £78bn in tax in poor countries annually. Oxfam reveals that just a third of this is enough to cover the bill for essential healthcare that could prevent the needless deaths of eight million mothers, babies and children.
Oxfam’s hard-hitting film illustrates the human cost of tax avoidance on the world’s poorest. The films objective is to raise awareness, specifically in a younger audience, of how immense this issue is and to engage the audience in making changes.
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