Heineken's 'The Hero' is the story of confident women in their almost hopeless search of moderately drinking men in today's urban nightlife. The film starts off in a nightclub, depicting the typical drunk behavior of swaying or even sleeping men. A montage follows, showing lovely, yet annoyed girls leaving their intoxicated counterparts behind in clubs, bars or at rooftop parties to head home by themselves – all this while together chanting a revamped version Bonnie Tyler's famous 'I need a hero'. At a bar counter, the world stands almost still as we witness one man gently rejecting another round of beers - to the surprise of his barkeeper. He storms outside onto the rainy streets, just to protect a waiting woman with his coat from the shower. She very much welcomes this heroic gesture, and together they smilingly leave off into the night