The target audience was actively engaged in a completely new and striking competition not only involving the players but being broadcast live through streaming and classical TV on GIGA.TV.Players and spectators could post messages, comments and discussion on the forum for the event.

And they did!The campaign was fully integrated into GIGA.TV and followed upon several other gaming sites. Finals were played, broadcast live and reported from the movie premiere site in Berlin.

The Cup was a total brand around a world famous network-game!320 players recruited in 16 hours, 141,000 page impressions on the CUP microsite in 3 weeks, above average 137,000 movie visitors on first weekend!