INSIGHTS

The rise of smartphones, social media, and the selfie culture proves people love technology's ability to shape their public image. We tapped into the zeitgeist to leverage this social behaviour and pop-culture trend. We knew our target audience (creative industry professionals, though-leaders and early adopters) is drawn to tech-led creative ideas.

INTENTION/PURPOSE

We wanted to change the fact that the creative industry sees our agency as 'traditional'. By using our expertise in ideation, design, software and hardware, we wanted to demonstrate that we're an integrated agency that goes beyond 'traditional' advertising. Furthermore, we wanted to show we could do it quickly, cost-effectively, and completely in-house.

ADAPTATION OF AN EXISTING PLATFORM OR NEW INNOVATION

We invented the world's first hologram-selfie generating booth: A piece of digitally innovative technology that films and processes selfie videos into hologram-selfies, and allows you to view them using your smartphone and our viewing prism.

HOW IT WORKS

Step inside the booth. Record a 15 sec selfie video. Submit your details. The interface processes your selfie video into a hologram-selfie video. Receive a link via email or SMS to access your hologram-selfie video on YouTube. Take and assemble a viewing prism. Place it on your smartphone, find a dark spot, and view your very own hologram-selfie.

COMPONENTS

The booth houses the interface and a webcam. Links are sent to smartphones via email or SMS. YouTube hosts the hologram-selfie videos, which are viewable using the acetate viewing prism and a smartphone.

PLATFORMS

The interface software was linux-based, combined with PHP and Java. Links were shared via email/SMS, and hosted on YouTube. The final hologram-selfie video is viewed using a physical viewing prism and any smartphone.

WHAT STAGE IT IS AT

The Holobooth is complete, ready to be re-skinned and hired for private and corporate functions.

OUTPUTS/BUSINESS

Over the 3-day festival: 410 people created hologram-selfies; 13.6 hours of engagement; 102 minutes of hologram-selfie videos created; local and international hiring enquiries.

OUTCOMES/AWARENESS

The Holobooth proved to our target audience of creative industry professionals and Design Indaba 2016 attendees, that our agency does more than just 'traditional' advertising. We are integrated and geared to conceptualise and execute tech-led creative work, and that we aren't just digitally capable, but digitally innovative.

KNOWLEDGE/CONSIDERATION

We received local and international interest in hiring The Holobooth. Local and international media covered of the launch of The Holobooth, labelling it as a "world-first". We proved to existing and prospective clients that we can conceptualise and execute tech-led creatively innovative digital ideas, from concept to execution, including software and hardware development, completely in-house. The Holobooth has formed a key part of our agency's digital portfolio, and has been instrumental in securing new business.