We applied the "Pop-Up" concept to a fashion school in the trendiest area of Madrid and called this unique space the “The House of Fashion”.

A renowned interior designer took care of every last detail of the “mise-en-scène”, giving it a modern and cool vibe. During three days we offered exclusive workshops and classes facilitated by the best professionals in various disciplines: Eyewear as a fashion accessory, Coolhunting, Photography, Styling, Blogger, DIY and Makeup.

To win a spot in the “The House of Fashion” our target audience was invited to join the online platform and take part in the draw.

Glamour and Vogue Eyewear online platform scored over 6,000,000 impressions.

The event was full capacity, 300 attendees during the 3 day event, more than 1,200 participants in for the draw and more than 100,000 newsletters sent. Spain became the second country with highest number of sign-Ins.

Specialized Social Network profiles and Blogs converted our activity into a Trending Topic. Our strategic partner’s site, Glamour.es, enjoyed a 63% increase in visitors.

Subsequent follow-up about “The House of Fashion” in the Glamour online and offline channels achieved over 150.00 visits to the site and over 400,000 copies of the print edition.