The Transport Accident Commission’s ambition is to make Victoria’s roads safer. Part of this means having a strong presence at events, but sometimes that presence can come too late. Despite most people doing the right thing, a lapse in judgement can often lead to poor decisions. So how do we catch event attendees early and have them consider their actions before they’re at an event?

‘The Human Test’ worked in the same way as you’d expect a captcha to work – it presented itself at the time when you were buying tickets to an event. The difference being, instead of the messaging you were asked to type being obscure text and numbers, it was a clear affirmation that asked you to make a commitment to being safer on the road. This new use of media was integrated on the Ticketmaster Australia site, serving as both captcha and behaviour-change tool to prove you are human.