The Havaianas brand is famous for its vibrant visuals, full of energy and movement. Our challenge was to express that mood on the brand’s social media in a variety of campaigns that would have one point in common: the brand’s impeccable craft. The aim was to bring the brand ever closer to a young, plugged-in audience, with quick turnaround and content that retained all the visual impact that Havaianas are known for.

We turned our social media into “The Tiny World of Havaianas.” Each campaign has its own world of people, objects, and moving elements, in choreographed compositions that convey the environment and occasions on which you might use the featured product. The smallest details tell a story, and all of them show the purpose behind each flip-flop, alpargatas, or pair of sunglasses in Havaianas’ collections.

In each piece, a miniature universe. In each universe, dozens of painstakingly drawn, individually animated elements. Together, the elements come to life and transform into “The Tiny World of Havaianas.” The campaigns have unique visual identities inspired by the products we’re featuring, which are the true stars of these tiny worlds.

While the campaigns were live, we saw over 100 million interactions for all of the pieces put together. The #Havaianas hashtag was used 1.2 million times. The brand gained 50% more followers than the previous year. And to top it all off, it became the most engaging brand in the category.