Cannes Lions

The Internet of S**t Song

FORSMAN & BODENFORS, Gothenburg / SEMCON / 2018

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Smart products can be pretty dumb if not developed to fit human behavior and needs. In our new Internet of Things dystopia, Alex the puppet gets tangled up in technology to clearly show the need for Semcons human centric approach to usability and technology.

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3 items

The Internet of S**t Song

FORSMAN & BODENFORS, Gothenburg

The Internet of S**t Song

2017, SEMCON

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