We created, The Invisible Children Yearbook. A Yearbook, just like the ones in schools but ours featured only kids that were born and raised in prison. We included portraits and drawings that depicted their feelings.

We printed 1000 yearbooks, which were sent directly to politicians involved with child protection matters, we also sent yearbooks to specialized press and media with the intention to make them put pressure on the government. Finally, the yearbook reached the Senate of the Republic of Mexico demonstrating the problem and changing the law.

Implementation: 1000 printed yearbooks sent to politicians and specialized press and media.

Time line: Launch “The Invisible Children Yearbook” Papalote Museum 04/11/2015

Placement: Mexico.

Scale: National.

Thanks to this campaign the government changed the law, Senate of the Republic of Mexico assignment a budget for the protection of prison children, and also reducing their stay from 6 to 3 years.

We spark a debate across media over child protection with more than 42´221.113 impacts.