1) A 15-minute web documentary on the importance of the mind in elite triathlon competition, featuring three of the most important triathletes in the world.

2) Three micro documentaries on the three triathletes: their mental strength, their goals and their fears.

3) A website with relevant content for professional and amateur triathletes, with interviews and tips & tricks.

4) Online promotion through the different social networks where the brand is present.

5) Worldwide banner campaign.

What happened as a result of the communication activity?

We position the brand again in the Top Five of preferred brands for triathletes around the world.

How did the communication achieve the goals and influence business outcomes?

We increased sales by 30% during 2013

Include commercial results such as sales and profit as well as change in consumer awareness and attitudes.