Open Air Festivals create a great opportunity for brands to get in touch with a young

and vibrant target audience. Hence Festival grounds everywhere are littered with heavily branded stalls and promotional activities. As a brand, in order not to drown in this sea of marketing sameness, you’ll need to come up with something that goes well beyond conventional activations.

Instead of printing their logo on to yet another festival tool, Jägermeister decided to do the opposite and transform their brand into a venue.

Be the ultimate festival experience within a festival experience.

390.000 guests

123 m. pr-contacts.

3.822 ltrs of Jägermeister sold.

Or, more specifically 67.806 Shots

and 42.552 Jägermeister Longdrinks.