We took the concept of The Job Interview to its nerve-wracking extreme by organizing actual job interviews with real applicants in a pop-up office with see-through glass walls at Rockefeller Center.

The pop-up office was ordinary in every respect but one: it sat in the middle of one of NYC’s most iconic squares, with the world watching. Anyone walking by the office could see and hear what happened in the interviews. Not only did this lead to every interview having a large audience of live spectators, but also led bystanders to try to intervene—by coaching and taunting the candidates—making an already stressful situation even worse.

We captured every interview and turned them into a two-minute promotional video for the show highlighting the best moments from the day.

The promotional video from the stunt was viewed more than 2,000,000 times in the 48 hours leading up to the premiere, earning more than 55 million media impressions. And one candidate hired.