Eurobest

The Journey

McCANN HEALTH, London / MERCK / 2018

Film
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Overview

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Credits

OVERVIEW

Execution

The cinematography plays a pivotal role in the film, allowing the viewer to join our central character on her journey with MS. We wanted to keep it intimate, up close and personal, so the viewer could feel the same emotions the central character experiences, at the same level of intensity. We needed the patient’s life to be real and representative, rather than artificial or constructed; a life the viewer could relate to. This was achieved through considered lighting and flowing camera movements that follow the natural movement in each scene. The lighting was also carefully adapted to complement the passing of time, from 1998 until now. The result is a meticulously crafted piece of cinematography that speaks to the viewer on a deep and emotional level.

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