Cannes Lions
STRING AND TINS, London / Samsung / 2022
Overview
Entries
Credits
Execution
We brainstormed scenarios of 'being open to anything' that could be look as good on film as they sounded in lyrical form.
The lyrics were threaded together with a catchy melody inspired by musical theatre, which built over time into an epic chorus crescendo.
Laura-Leigh Smith musically directed the performers on set, teaching them the song in an incredibly short amount of time and ensuring all aspects of sync were nailed.
Writing a song about openness to be performed by a polar bear, man, woman and alien, was a lot of fun!