The director is known for her ability to give every commercial project a very down-to-earth and human touch. In her work, you will find a variety of fleeting moments of intimacy between people. She always manages to capture the instant in which someone drops their mask and has a spontaneous reaction. What makes her films unique is this genuine vulnerability that shines through in the shots. The Director is committed to not only use advertising as a creative outlet but also use it as a tool for positive social change. Gender equality is a subject she is particularly passionate about. The director firmly believes that by telling and repeating stories like these, we create an environment for girls and young women to feel inspired and empowered to ignore gender prejudice and to follow their dreams.