In Spain, French is considered the most sensual language of all and is associated with elegance, quality and glamour. We used this insight to turn the French language into the authentic language of fashion.

Using iSpeech, a voice recognition and translation technology much more powerful than Google Translate is, users only had to activate their microphone and pronounce de differents clothes of the La Redoute catalogue. From pants, belts and shirts to shoes, and even special features like ‘free shipping’ (livraison gratuite). The banner offered 5 different clothes each time and analyzed each attempt, giving the user a final result in a percentage. The better they uttered, the higher was the discount they obtained for shopping in our website. At the end, the banner itself automatically became the coupon.

A lot of visits.