Cannes Lions

The Last Germ

OGILVY, Chicago / SC JOHNSON / 2018

Awards:

1 Silver Cannes Lions
1 Bronze Cannes Lions
MP3 Original Language
Supporting Content
MP3 Original Language
Supporting Content
MP3 Original Language
Supporting Content
MP3 Original Language
Supporting Content
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Overview

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OVERVIEW

Description

Lysoform® is a home cleaning product that kills 99.9% of germs. But we’ve never asked the question: what happens to the remaining .1%? In our radio campaign, we imagine a world where 99.9% of germs have been wiped out, with only one germ left alive. We follow him through this post-apocalyptic landscape as he comes to grip with his new lonely reality and the disinfecting power of Lysoform®.

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