CRIS against Cancer is the first and only independent non-profit organization focused on investigation against cancer in Spain.

With only a few years of life, the scientific community is giving a warm welcome to this organization, meanwhile it is also getting to be known among a great public.

If low investment per capita in investigation in Spain is keeping in mind beside the current crisis situation the country goes through, cooperation of everyone it is more necessary than ever to motivate the investigation against this disease.

That is why our main goal is giving an innovate and different image of the brand with an original action that get public involved, making them a part of the action and helping them to notice the importance each one of us has, as an individual, in the fight against cancer.

As a NGO, the organization does not have any type of advertising restriction.

To disseminate the idea, we recorded a video explaining musicians that considering it was a charitable concert and the number of seats happened to be the same as the beats (2,400), they would only play those that were sold. Since there was no investment on media incurred, we approached the public only through social networks, but the idea quickly turned into news (news, press, radio…) and this way, we reached the public.

The public felt very identified with the cause from the very beginning, inviting friends and acquaintances to collaborate. As time drew near, tension increased regarding the tickets pending sale and efforts were multiplied to achieve the greatest number of people. The day of the concert, the public arriving at the National Auditorium still did not know what they were going to hear, if all tickets were sold or if there was going to be moments of silence.