Spikes Asia
LOUDBOX STUDIOS, Makati City / HBO / 2024
Overview
Entries
Credits
Background
Develop an event-level campaign that will launch the much-awaited new series franchise in the Philippines
Execution
The music behind the advertisement was heavily inspired by the the arranger's own interpretation of how The Last Of Us scored its own original music. The music for the ad was the cinematic type of music where it is a mixture of traditional orchestral instruments and a mixed of very electronic style effects, like filters and gates you would normally do on electronic music. The collaboration of various sounds from different types of instruments give it a very modern flavor.
The key to the music is a driving pulsing rhythm which I established with orchestral percussion and a synth bass. The harmonies and chords were added on top of it and were a combination of said orchestral instruments and more synth pads effects. More than a melodic motif, the track was made with a steady rhythm to create a tone that is creepy, building urgency, other worldly.
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