Cannes Lions

The Last Search

NET#WORK BBDO, Johannesburg / SOUTH AFRICAN DEPRESSION & ANXIETY GROUP / 2019

Film
Film
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Overview

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Credits

OVERVIEW

Execution

The film takes the viewer on a journey into the depths of depression, all through the interface of a search engine and the searches that are inputted. It starts with ‘How to tie a tie,’ so we assume the person is starting a job and ends with ‘How to tie a noose’ as the person reaches the point of taking their own life. The searches between these detail the spiral that connects these 2 points. The film resolves by telling the viewer that if they are searching for these types of things that they should talk to someone and gives them the option of calling SADAG (both the telephone number and click-to-call within Facebook).

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