Even though more than 20 Indonesians die each day waiting for transplants, organ donation remains a largely unfamiliar topic in Indonesia. Based on the fact, Indonesia Organ Donor Community took the step beyond spreading the information. They didn’t want people just to support the issue in theory. They wanted people to register and donate.

A radio campaign was created based on the notion that everyone can be a hero – one way is the act of selfless so that another person might live. Three ordinary people in each radio ad share their pride after finally for doing something extraordinary in their lives by registering themselves as an organ donor.