Spikes Asia
HECKLER, Singapore / PROCTER & GAMBLE / 2021
Overview
Entries
Credits
Execution
Over three months with more than 25 artists, we took the design and illustration from the pack. We then deconstructed this, developed a frame by frame cel animation treatment. We 3D tracked the shots, rotoscoped the talent and objects, composited cel animation in the live action footage. The end result is a fantastical mix of live action and colourful 2.5D animation.
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