It can be hard for today’s musicians to get fame, especially when you are CHANCE, an emerging Belgian musician who released his first album by the end of 2018.

We needed more engagement from his current fan base, new fans, the support of the press and a bigger tour manager (booking).

We simply did what famous musicians do: an amazing tour in the best venues of the world. One detail: Madison square was a café in Liège, Wembley a small brasserie in Braine-le-Comte, Olympia a café in Wevelgem, Ancienne Belgique a restaurant in Flobecq,… Small places in Belgium sharing their name with famous venues.

The bigger the venue is, the more respect the musician gets. But to be allowed to perform in such big venues, is really hard for today’s musicians. Especially when you are CHANCE, an emerging Belgian musician. So we broke the rules and took a shortcut.

We announced a legendary tour in Madison Square, Wembley, Olympia, Sportpaleis, Paradiso and Ancienne Belgique. We crafted visuals and posters like for superstars. Unbelievable for such a small artist. And yet, people believed it. Then we revealed through an after movie that the tour took place in small places in Belgium sharing their name with legendary venues.

The tour was announced on Chance’s social media channels and posters were displayed in the cities of the real venues (New York, London, Paris, Amsterdam, Brussels). Tickets were sold online on a dedicated website. Gigs were broadcasted live on Facebook. Finally, an after-movie of the tour was posted online.

Launched on December 20th, with a €0 media plan, the Legendary Tour has been shared by national tv, international press and many music and other blogs. This reached 8,9 million people.

+ 60% album sales on iTunes

+45% followers on Spotify

+ 260% fan engagement on social media

Best of all, on the 3rd of March 2019, Chance performed at the legendary Ancienne Belgique, the real one this time. And that’s just a start, because he just signed with the biggest international booking agency: Live Nation.