Most Direct Mail goes into the letterbox. Ours covered it.

We created a special DM piece made out of tarp material - the same material Queenslanders use to cover their homes after they've suffered Storm damage.

We then placed them on letterboxes right across Queensland, reminding people of the importance of having the right storm cover.

We received a response rate of over 70% to our Tarp DM, resulting in an increase in trackable quotes in our key local areas. As part of our overall Storm Season campaign, we grew Suncorp Home insurance policies by 20% over target.