Ferrarelle way of looking at life .

During the Milan Design Week 2014, that attracts 400.000 people, Ferrarelle wanted to take this opportunity to launch a special collection.

A series of visuals was created to illustrate the Ferrarelle’s way at looking at life and convey the idea of the bubble effect of the most famous Italian naturally sparkling mineral water.

10,000 kit distributed simultaneously within 2 hours, people were getting insane to grab one of those kits