Cannes Lions
DHÉLET Y&R LATAM, Buenos Aires / CRUZ ROJA / 2017
Overview
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Description
Knowing first aid saves lives, but young people have no idea how to do first aid. So, we took advantage of a game where you need lives to play and taught them how to perform first aid assistance through a mobile game. We used a successful game, which is one of the most downloaded in the world.
Execution
We developed a mobile game to learn how to make first aid and implemented it in the “Preguntados” Game, one of the most downloaded games in the world.
At the moment of losing a life, the game offered you the possibility of recovering it by doing the first aid course. If you did it, you recovered your life in “Preguntados”.
Outcome
Cruz Roja Argentina received hundreds of calls and emails, asking about CPR courses, plus thousands of young people could take the course through the game and in that way, learn the basic principles of CPR.
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