On Father's Day 2023, to take on the taboo of remarriage and create a conversation in the market, Home Centre launched an original song that was written and composed.

It played across audio media (and also, formed the soundtrack behind the main film that was launched for Father’s Day).

Told through the metaphor of a lighthouse and a boat, the song encompasses the relationship between two people - a stepfather and a son - two worlds apart, trying to fill a missing gap in their life.

A song of pain, anxiety, angst, the need for belonging, for connection and love, that we all feel in any deep life-long relationships that we share with someone else.

In life, both stepfathers and sons, are the lighthouses to each other as well as the boats to each other, finding their way to each other, amidst the stormy tides and the endless darkness of the sea.

The song is meaningful and it created an immediate resonance with all who heard it.

The overall impact drove 95% positive sentiments towards the topic of remarriage.