On February 1st, 2012, a match in Port Said Stadium ended abruptly in a bloody massacre that turned the Egyptian fan into a victim and Egypt’s national sport, football, into the martyr. With a strict ban on live audiences at any matches for the next 3 years, Egyptian football lost its passion and fans. Our national team’s performance started to plummet, and the generation of super star players began to retire, leaving the team to newbies who were young and unknown.

This year with increased stability in the country and the African Cup of Nations around the corner, Coca-Cola is on a mission to revive the Egyptian fan’s passion. Our objective was clear. We needed to excite Egyptians about the championship once again and more importantly introduce them to their new national team, cheering them on to victory once again.

Manly mustached men in a run down table tennis hall singing a rewritten children’s song in a serious tone. The song highlights the Egyptian National team’s new line up, introducing the key players and their individual talents, in an effort to get the fans familiar with their new national team.

Manly men with big, thick mustaches and bigger dreams for their national team in the African Cup sing a silly old nursery rhyme with a table tennis hall as their backdrop. Comically absurd, and surprisingly simple, our music video reflected the ironic state of Egyptians’ relationship with their new team. Real, Egyptian men who had strayed away from their most loved passion, football, were once again getting reacquainted and intrigued by the new team line up and player potential as they explained to the rest of us who was who and what to expect from these players on the field.