In both YouTube pre-roll films an elderly woman is looking out of the window of her apartment through the entire film. Everything is quiet and still, except the distant sound of summer going on outside. As the woman is looking out a message comes up:

In the non-skippable ad: “You think waiting for 20 seconds is a drag? For many elderly, summer is just one long wait. Become a monthly donor and help them out of the loneliness”.

In the True-view ad: “In just a few seconds you’ll be able to leave this apartment. Many elderly don’t have that option. Become a monthly donor and help them out of the loneliness”.