Cannes Lions
DDB BRUSSELS, Brussels / VOLKSWAGEN / 2013
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Made as part of a promotion during Volkswagen's sales days in May, the Caddie Max comes with free Park Assist, a feature which makes it easier to parallel park by scanning the surrounding space and automatically manoeuvring the vehicle into position. This TV ad shows the emotional benefit of the technology and tells why this feature is designed to make a mother's heart beat faster.
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