Cannes Lions

THE LUCKY IRON FISH PROJECT

GEOMETRY GLOBAL, Dubai / LUCKY IRON FISH / 2015

Awards:

1 Shortlisted Cannes Lions
Film
Supporting Images
Case Film
Supporting Images
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Overview

Entries

Credits

OVERVIEW

Execution

We knew that cooking with lumps of iron in their pots would work but people where turned off by the idea of cooking with bits of metal. That’s when we dug deeper and found the Cambodian cultural symbol for health and good luck, a fish, and by turning the metal lumps into Fish we witnessed a dramatic change in behavior.

We are helping the local economy by employing local people to help make the packaging for each fish and the raw materials are sourced locally and transformed in to each little fish making the project fully sustainable.

The project is ongoing and branching out to other markets faced with similar situations to Cambodia.

Outcome

In just 9 months of cooking with the fish every day we have seen a 50% decrease in the incidence of clinical iron deficiency anemia, and an increase in users iron levels.

It has directly helped over 54,800 men, women and children in Cambodia.

The program is fully sustainable as the local community and resources are hired to produce the Lucky Iron Fish and it’s packaging.

It has raised over $1.2 million in donations and funding and has caught the attention of world leaders.

The lucky Iron fish is now a B-Corp certified company committed to leading the fight against iron deficiency around the world.

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