1 out 6 Nicaraguans take the bus everyday (over a million people), and we decided to pay for the bus fare for everyone, on the launching date. We wanted everyone to experience what a lucky day was.

We contacted every public bus company in the country and we used the launching budget to buy a bus fare for all the people who took the bus in the early hours of the day (on the launch date).

Timeline: July 1th, 2016, from 6 am -9 am (Rush hour commute)

All the buses in the country and more than a million nicaraguans

In the day of the launch, over 20,000 people bought a ticket of the new electronic lotto. A month later, over 600,000 people bought the lotto and continues do to so up until now.

became the Featured News in national TV channels and radio topic of the day. The next day, it was the headline in all of the newspapers, and social platforms.

Due to the fact that this was a day changing event, we impacted over 3,000,000 through word of mouth. The preception in people´s minds of the New Lotto, was a very positive one.