We selected Thailand’s largest digital billboard screen at Siam Square, one of Bangkok’s most popular shopping locales with high footfalls for families.

We installed a bubble dispenser machines at the LED screen. To synchronize the bubbles released with Johnson’s ad, we programmed sensor marker to the LED to trigger the machines. So every time our ad comes on, THOUSANDS OF BUBBLES are released into the air SCENTED WITH JOHNSON’S liquid soap.

Parents and their children stopped and interacted with the bubbles joyfully during each release.

THE BUBBLE EXPERIENCE helped enlightened moms about the importance of bathing on child development.

It reached 5.4 million on site (Source: Siam Sq 1 & BTS Traffic Count)

Our return on media investment was 2.6 times.

We achieved an unprecedented earned media value worth 15.9million

Our year-on-year sales for total Johnson’s Baby Top-to-Toe liquid bath grew +11% YOY (February 2014 and February 2015), the highest in the past 3 years! (Source: Nielsen Retail Audit)

Moms are emotionally informed of the importance of bathing on child development.