We reconstructed all the different parts of the digestive system and created a machine that turns food into poo.

The Digestive Machine was used to explain common digestion problems and solutions to them. A TV ad pointed to Swedish Pharmacy´s site where you could find 7 films, explaining one problem each. Apart from ads, the machine soon earned its own media and was for example featured several times on Swedens biggest TV morning show a long side our expert who answered viewer questions.

Visitors average time spent on the site was 5 minutes and 37 seconds.

All time high awareness for the brand.

The Digestive Machine was exhibited at the Swedish National Museum of Science and Technology so that schools could use it for educational purposes.