Cannes Lions

THE MASKS OF LIFE

JUNG von MATT, Vienna / CARITAS / 2014

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

OVERVIEW

Description

A call for donations that engages and touches people: By making death masks of seven famous Austrians we confronted them with dying. Afterwards we talked to them about this experience.

Execution

Those interviews were published in the book 'Masks of Life'. It reveals honest thoughts about dying and tidied up desks, reflections of personal finiteness and ideas for the settlements of the final hours. And it tells us how important a dignified end of life is for every person.

Outcome

On the occasion of an auction for the mobile hospice of Caritas, the book was presented and then 100 pieces were distributed to a selected group of people.

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