For the last few years, the Government of India has implemented many different policies to aid women-led development. From bringing into effect a 6 month-maternity leave, to aiding underprivileged women, to encouraging girl-child education initiatives. On International Women’s Day, we wanted to celebrate these initiatives and pay an ode to the modern Indian woman who is leading the charge of development in the country.

Newspaper mastheads are instantly recognisable visual motifs for regular readers across the country. However, on International Women’s Day, Indians woke up to a delightful surprise. Nine major news publications, in English and Hindi languages, added a small twist to their iconic mastheads. A small twist which transformed the mastheads into inspiring headlines.

Each publication added a unique flavour to their masthead, celebrating Indian women and their contribution to the society. For example, the ubiquitous ‘The Times of India’ transformed to ‘Women are Rewriting The Times of India’. And Hindi daily ‘Dainik Jagran’ (Daily Awakening) transformed to ‘Nari Shakti Mein Hi Unnati Ka Dainik Jagran’ (Women-led development leads to Daily Awakening of our nation).

The campaign then went on to highlight all the achievements of the women-friendly policies of the Indian Government that have enabled women-led development.