Cannes Lions
J. WALTER THOMPSON COSTA RICA, San Jose / AGECO, MINISTERIO DE CULTURA Y JUVENTUD, MUSEO NACIONAL / 2018
Overview
Entries
Credits
Description
It’s worrisome how easy it is to forget the memories of a whole country. Introducing: The Memoirs Museum. A museum where the history of the nation became artwork in the voices of Costa Rican senior citizens. An initiative from AGECO, the most important organization for senior citizens in the country, the Ministry of Culture and Youth, and the National Museum of Costa Rica.
Execution
Thousands of visitors listened to the History of Costa Rica narrated by those who lived through it. For a night, the media and senior citizens revived the front stories they once had.
Outcome
Now, the Memoirs Museum is part of the annual agenda in AGECO, who is currently organizing a future edition.