Our creative idea was to have our audience investigate the story along with online by using an online case file and talent to bring it to life

We created stunning stop frame animations which we could edit quickly to turn around animations the next days. We also put on an influencer screening and filmed talent discussing fan theories and questions while also creating key artwork and clues as the show progressed

The Missing 2 was the most successful drama on BBC One social. We brought in a new audience and created the talking point of the summer by reaching over 24 million people, three times bigger than the first series